March 25th, 2006
Casting the shroud off web-based lead generation
Lead generation is a term that gets bandied about quite a bit, especially in reference to the web. Everyone is interested in using their website to generate leads, but few are certain what that exactly means, and fewer still know how to do it well.
That's lead, not lead.
Leave your bullets at home.
In this edition of our Results Newsletter we shall attempt to cast the shroud off web-based lead generation, and feature a few of our clients who have found great success by using the internet in unique ways to generate leads.
What is it, sheriff?
At it’s most basic, a lead is someone who is interested in your product or service. Lead generation is the process through which these people find and contact you or your company. Really, anything you do can be a potential lead generator, from running an advertising campaign, to networking at a conference, to sponsoring an event in your community.
Learn More About Web-based Lead Generation »
When compared to other mediums for lead generation, the web is surprisingly inexpensive. Let’s take a look at some businesses who have grabbed the web by the horns, and have turned their websites into lean, mean, lead-generating machines.
How to raise healthy neighborhoods in the high desert.
Colleen McNally
Marketing Manager
Palmer Homes
Palmer Homes is a homebuilding company who handles everything from home design to construction to real estate. With a wide assortment of neighborhoods all throughout Central Oregon, Palmer Homes needed a website that would help their visitors hone in on their perfect home in the perfect neighborhood.
They accomplished this with the Alpine Homebuilder Package, which makes it easy for web visitors to search, sort and browse through neighborhoods, floor plans and available homes. When someone finds a home that suits their liking, a slick web form lets them send their contact information to Palmer, automatically referencing the home and neighborhood in question.
Not only does the Homebuilder Package make life easy for web visitors, it also simplifies updates and maintenance for Palmer Homes. Their audience can rest assured that the information they see at Palmer Homes is always current and relevant.
For more information, please visit our case study for Palmer Homes »
Turning cabinet browsers into buyers.
Parr Cabinet Outlet
With shops across the Pacific Northwest, Parr Cabinet Outlet stocks thousands of different cabinets and accessories for remodeling kitchens, bathrooms and utility rooms. Choosing cabinets can be a daunting task, as even the most basic configurations are available in different materials, finishes, wood species, sizes and shapes.
By taking the process to the web with their Custom Cabinet Builder, Parr Cabinet Outlet simplified a huge undertaking that used to involve visiting a store and spending hours digging through stacks of catalogues. This tool makes it easy for a potential buyer to visualize and configure their cabinets on their own time, from the comfort of their own home.
The website for Parr Cabinet Outlet takes a complex decision process and breaks it down into more manageable chunks, allowing visitors to tinker with alternate configurations with no real consequences. When users are finally satisfied with their cabinet selection, they can wrap up the process by automatically sending their custom configuration to Parr Cabinet Outlet for a quote.
For more information, please visit our case study for Parr Cabinet Outlet »
Property-slinging, not gun-slinging.
Aaron Lafky
President
Mill Quarter Properties
Mill Quarter is a real estate development taking shape in the Old Mill District of downtown Bend, consisting of upscale townhomes, retail space and offices. Their website has been the primary point of communication for potential prospects and new owners alike, and Mill Quarter has moved $15 million in real estate through their website alone.
Mill Quarter is now in a unique position where they still need to follow incoming leads as new phases of the project become available, but they also must address the needs of all their new owners.
They accomplish this through their website by using the Alpine Slideshow Package to maintain an online photo gallery of the construction progress, and they even have a webcam trained on the job site. At any time of day, new owners can visit the site to watch their new homes and offices come together.
What’s more, Mill Quarter regularly sends out email campaigns to their new owners, with fresh information about the development, its construction progress and new phases that are about to go on the market.
Aware that personal referrals are the most valuable referrals, Mill Quarter encourages owners to forward these newsletters to other parties who may be interested. By using the web to regularly communicate with their audience, Mill Quarter makes sure that new owners are happy to refer friends, family members and co-workers to the development.
For more information, please visit our case study for Mill Quarter »
Don't take your guns to town, son.
There are many ways you can use the internet to generate leads and increase sales for your business. What we have mentioned here is just a tiny sample of businesses who have found creative ways to serve their online audience.
We hope you have found this message informative and engaging, and we encourage you to contact us online, or call us at 1-888-246-4837 if you have any questions.
Team Alpine
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