Round Butte Seed Growers

For 39 years, Round Butte Seed Growers have been selling Central Oregon grass and wildflower seeds at their shops in the area. Their huge stores are a sight to behold, packed with supplies for farmers and gardeners and everyone in between. Over the years Round Butte Seed has remained dedicated to offering great customer service, delivering it with a friendly, folksy attitude.

Bringing home the folk, online.

In building their new e-commerce store, Alpine wanted to make sure that Round Butte Seed's long history, as well as the down-home experience of visiting their physical stores, found its way into their online presence. Their customers range from mom and pop gardeners who need a few ounces of wildflower seeds or bird seed, to parks and golf courses who need tons (literally tons) of grass or turf seed.

Cleaning up the landscape.

Alpine rebuilt their old e-commerce store from the ground up, delivering better functionality to Round Butte Seed and their customers alike. Alpine's e-commerce package makes it easier for their customers to browse, locate and purchase products, and the new site design and layout makes sure everything is as easy to digest as possible.

Turf-building with Center Stage.

Humming along in the background, the seamless integration between the e-commerce store and Alpine's Center Stage content management software makes it easy for Round Butte Seed to receive and process orders, as well as make changes to their website and online product catalog. With more than 900 products currently available online, maintaining the Round Butte Seed website needs to be as quick and painless as possible.

Seeds by mail. Email, that is.

In addition to website maintenance and e-commerce, Round Butte Seed uses Alpine's Rainmaker Online targeted email marketing software to send newsletters to thousands of subscribers. With Rainmaker they can announce new products and specials, and direct visitors back to their website to check them out.

Round Butte Seed's email newsletters also do a nice seasonal service for their audience, reminding them to plant seeds, fertilize their lawn, or do whatever else is asked by the time of year.