Economic Development for Central Oregon

Alpine’s experience and knowledge of the internet have been instrumental in helping Economic Development for Central Oregon (EDCO) manage a successful presence on the web. EDCO knows the importance of having great content on their website, as most of their visitors arrive from search engines looking for information about living and doing business in Central Oregon. The troves of content offered by EDCO ensures that their visitors always find what they need.

Content Management for the Masses

It’s important for EDCO to keep their web content fresh and updated. Statistics change, populations shift, and to remain an authority on the matter EDCO needs to make sure that they have the most recent and most accurate data possible.

Without a budget for a full-time dedicated web guru, they use Alpine’s Center Stage content management software to quickly update content on their own, without technical expertise.

The News and Events package, included with Alpine Center Stage Professional, lets EDCO keep its audience up-to-date with the latest happenings in Central Oregon. This tool lets them compose and publish press releases in a snap, while updating the content on their home page and automatically archiving events that have come to pass.

World Domination through Microsites

EDCO uses Center Stage Professional to manage multiple websites, including one for the 2005 Bend Venture Conference. The microsite for this event was instrumental to keeping presenters and attendees informed, as it was the primary source of communication for the conference. The site was a smash hit, and EDCO’s web traffic doubled from April to September 2005.

Diving into the Inbox

EDCO started using Alpine’s Rainmaker email campaign software in March 2005, as a better means of keeping in touch with its members while ramping up for the Bend Venture Conference. In less than six months, EDCO sent out 80 email campaigns to seven unique groups of recipients.

Rainmaker allows EDCO to track how many email messages were sent out in a campaign, how many of those messages were viewed, and how many of those resulted in someone clicking through to one of EDCO’s websites.

Where other mailing strategies in this situation would leave you with management headaches by day and maintenance nightmares by night, Rainmaker makes it easy to keep all your email campaigns, recipients and statistics straight.