HP"HP was attracted to the Alpine offering because of its ability to manage one-to-one communication with various software development segments and because of its ability to measure communication results. "The measurements will enable us to continuously improve our developer offerings and ensure that software developers receive the high value information they seek." Mike Rank, General Manager of HP's Developer Resources Organization The Challenge:How does one of the world's largest technology companies keep its best partners up-to-date with new information? The Solution:Alpine's Center Stage Professional and Rainmaker Online™ targeted email marketing software is used to publish HP Developer News, a monthly newsletter that provides the latest tips, tricks and information about HP software developer products, tools, services, support, events and opportunities. Email communication is increasingly recognized as an effective, low-cost tool for information delivery. Delivering content that meets a recipient's specifications — either graphical or plain text — and is targeted and personalized takes email to a new level of business-to-business communication.
|
The ClientMillions of people around the world use HP technology every day. HP's strategy is to offer products, services and solutions that are high-tech, low-cost and deliver the best customer experience. HP is the largest consumer IT company, the world's largest small- and medium-sized business (SMB) IT company, and a leading enterprise IT company. |
